1. Identify target audience and grow our email list 

2. Design and implement direct email marketing campaigns 

3. Proofread emails for clarity, grammar and spelling 

4. Ensure mobile-friendly email templates

5. Upgrade our email templates using graphics, personalization and advanced features 

6. Ensure prompt and accurate communication with clients via email to minimize unsubscribes 

7. Create email databases for lead generation for mobile applications

8. Ensure emails follow industry policies and best practices

9.  Write newsletters including all company updates

Skills

1. Proven work experience as an Email marketing manager or Digital marketing specialist 

2. Hands on experience with HTML and content management systems

3. Knowledge of SEO/SEM and Google Analytics 

4. Familiarity with analytical and database tools 

5. Excellent written communication and copywriting skills 

6. Strong project management skills 

7. An ability to work under tight deadlines 

Responsibilities

1.  Analyze campaign performance and suggest improvements

2.  Report on sales revenue generated from email marketing efforts 

3. Proficiency in marketing automation technology