1. Identify target audience and grow our email list 

2. Design and implement direct email marketing campaigns 

3. Proofread emails for clarity, grammar and spelling 

4. Ensure mobile-friendly email templates 

5. Write newsletters including all company updates 

6. Upgrade our email templates using graphics, personalization and advanced features 

7. Ensure prompt and accurate communication with clients via email to minimize unsubscribes 

8. Create email databases for lead generation for mobile applications 

9. Analyze campaign performance and suggest improvements 

10. Report on sales revenue generated from email marketing efforts

11. Ensure emails follow industry policies and best practices.

Skills

1. Knowledge of SEO/SEM and Google Analytics 

2. Hands on experience with HTML and content management systems 

3. Excellent written communication and copywriting skills 

4. Strong project management skills  An ability to work under tight deadlines 

Responsibilities

1. Proven work experience as an Email marketing manager or Digital marketing specialist 

2. Proficiency in marketing automation technology 

3. Familiarity with analytical and database tools